How Does a Brand Strategist Help You Become Your Own Brand Expert?

What is a Brand Marketing Strategist, Anyway?

A brand marketing strategist is like a brand’s best friend, someone who works with you to passionately craft and nurture the core of what makes your brand unique and lovable. They dive deep into understanding your brand’s heart and soul, values, dreams, and quirks and then help you weave these elements into a captivating story that resonates with people. They’re not just about making a brand look good; they’re about making it feel good, encouraging genuine connections with customers, and helping your brand thrive in a world full of possibilities.

As a side note, the terms “brand strategist” and “brand marketing strategist” can sometimes be used interchangeably.   

How I Became a Brand Strategist

Becoming a brand strategist wasn’t something I planned from the start. It was more like a beautiful tapestry woven over two decades of various experiences and a genuine love for helping businesses shine. My journey began in the world of agricultural non-profits, real estate, construction, and conservation organizations. Back then, I didn’t realize that every task I tackled, whether crafting communication plans or working on marketing strategies, was shaping what we now call a “brand.”

As a consultant, I immersed myself in understanding my clients’ unique stories and crafting strategies to boost their voices in the busy and crowded business world. From creating email campaigns to designing social media content, I dove into various platforms to spread their messages far and wide. Along this path, I realized my passion for discovering the foundation of businesses, helping them stand out and connect deeply with their audience. Embracing the title of brand strategist wasn’t just about a job—over time it was about empowering women business owners to define their self-identity, share it confidently, and navigate the marketing world with clarity and purpose. It’s a journey that continues to warm my heart every step of the way.

How You Can Become Your Own Brand Expert

As a brand marketing strategist, my mission is to empower you to become your own brand expert. Through a warm and collaborative approach, I can guide you on a transformative journey that unlocks your brand’s true potential. The first step is to write a brand guide. 

Here’s how I can help you:

• Clarify your mission, vision, and values: We delve deep into your core beliefs and aspirations to define a clear mission, vision, and set of values that resonate with your target audience.

• Define your why, how, and what, as well as your ICAs: We clarify your brand’s purpose (why), approach (how), and offerings (what), and identify who your ideal clients are to target your marketing efforts effectively.

• Help you discover foundational brand design: Together, we explore elements like brand identity, including logos, colors, and graphics, to create a visual identity that authentically represents your brand.

• Provide prompts for writing your background story: I provide prompts and guidance to help you craft a compelling background story that connects emotionally with your audience and reveals your brand’s journey.

• Distinguish your company’s features from benefits: We work on identifying and communicating the unique features of your products or services and translating them into tangible benefits that speak directly to your customers’ needs.

• Design messaging parameters and your core brand message: Through strategic planning, we define messaging parameters and develop a core brand message that captures the heart of your brand and resonates with your audience.

• Create your marketing flow: We map out a cohesive marketing flow that aligns with your brand message, ensuring consistent and impactful communication across all channels.

By guiding you through these foundational steps, I help you become a confident and knowledgeable brand expert capable of navigating your business with clarity, purpose, and authenticity.

Ready to Get Started?

When you are ready to take your business to the next level, I’m here to help. And the best part is that I have something for everyone. Even you, my friend! 

• If you are the DIY type, I have the perfect option for you. It’s my brand new TrueYouBrand BLUEPRINT Course! This is a self-guided option for anyone who likes to work at their own pace, and it provides all the support you need to become your own brand expert. Learn more about the TrueYouBrand Blueprint Course here.

• If you love working with others, my TrueYouBrand Course with Group Coaching Support would be a great fit. Along with all the benefits of the self-guided course, you receive weekly group coaching and work sessions along with personalized guidance from yours truly. Learn more about the TrueYouBrand Blueprint Course with Group Coaching Support here.

• If you want one-on-one support, my TrueYouBrand Method Customized 1:1 Coaching will meet your needs completely. You will have my full attention and support while taking a deep dive into your top marketing and brand goals. Learn more about the TrueYouBrand Method Customized 1:1 Coaching here.

• If you are interested in the idea of working with me but are not ready yet, I would love to send you a free gift – my Brand Clarity Survey.

I designed this tool as a quick and easy way to ask clients, colleagues, service providers, and clients how they view your current brand, and it promises to shed light on how you show up in your community. Learn more about my Brand Clarity Survey here.

Wherever you are in your business journey, I’m here to support you. I look forward to taking the next step together!